2026 Page-Harris Poll: Confidence in Business Index | UAE Insights

Executives today face a critical challenge: rising stakeholder expectations and a credibility gap fueled by fragmented digital channels and generative AI. To help leaders navigate this complexity, Page and The Harris Poll conducted the 2026 Confidence in Business Index, a global study of public trust across 14 markets.

While the global data reveals a widening gap between corporate promises and consumer confidence, this supplemental report focuses specifically on the UAE. The following highlights offer a localized view on building trust and relevance within the Emirates; for a deeper dive, download the full regional report.